Canaccord slashes RIM PlayBook sales estimates
18.05.75
“Our August checks continue to indicate soft sales of RIM’s BlackBerry PlayBook with some retailers recently lowering prices on the device in attempt to move inventory,” they said.
“With our checks indicating the iPad 2 continues to dominate sell through trends for the tablet market and our expectation for increased competition from Android OEMs such as Samsung, HTC, and even Amazon into the holiday season, we expected continued soft sales for the PlayBook.”
Having previously expected RIM to sell approximately 2.2 million PlayBooks in 2011, the investment bank now believes a 32% lower figure of 1.5 million is more appropriate. In 2012, Canaccord now estimates 2.5 million PlayBooks will be sold, 22% less than before.
Source: Financial Post
Best Buy Cuts RIM PlayBook Price By Up To $150 - Update
02.09.11
(RTTNews) - Consumer electronics retailer Best Buy Co., Inc. (BBY: News ) on Thursday slashed the price for Research In Motion Ltd.'s (RIMM: News ,RIM.TO: News ) BlackBerry PlayBook tablet computer by up to $150 for the Labor Day weekend.
The Big-box retailer advertised on its website that the 64 GB and 32 GB versions of PlayBook, which usually sell for $699.99 and $599.99, respectively, are both available for $549.99. This amounts to a saving of $150 for the 64 GB version and a more modest discount of $50 for the 32 GB version.
Richfield, Minnesota.-based Best Buy is offering the 16 GB version for $449.99, also representing a $50 discount compared to the original price of $499.99. The deals run from Thursday through Monday.
Source: RTT News
Nielsen: Android Grows, RIM Draws Attention
01.09.11
Google's Android OS continues to gain on both Apple iOS and Research In Motion's BlackBerry platform in the growing U.S. smartphone market, but often stodgy RIM is on the wish lists of some cutting-edge buyers, according to the Nielsen research company.
Nielsen's Mobile Insights survey for May through July showed 40 percent of all smartphones in the U.S. ran Android, while 28 percent were iPhones. RIM made up 19 percent of phones in consumers' hands. Just last November, it held 26.1 percent of the market.
However, the class of consumers that Nielsen calls "Innovators," the self-described earliest adopters of new products, were the most interested in buying a BlackBerry as their next smartphone. In survey results from consumers likely to buy a smartphone in the next year, 11 percent of Innovators named BlackBerry as the most likely OS they'll seek out, a bigger percentage than for any other group of shoppers.
Source: PCWorld